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Publix

We know that growing locally sourced produce is a form of art, but do Publix’s consumers know that? We encourage consumers to shop locally and celebrate the craftmanship of local farmers!



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Social


In order to bring attention to our campaign on social media, we will have farmer highlights running on Instagram to familiarize consumers with the source of their produce


Digital Activation


We want to encourage Publix customers to buy local and appreciate their local farms. What better way to do this than by sharing the masterpieces they make using seasonal produce?



The best recipes will be collected and added to a zine and displayed in Publix stores all over the country!


Copywriter + AD: Daniela Nunez