University of Florida Family Gator Career Closet: MOLM
The MOLM Family Gator Career Closet needed a fashionable boost to let UF students know that they can attain the business casual wear they need and get high fashion looks for the cost of zero!OOH
We want to show students how stylish the clothes at MOLM can be while simultaneously addressing it’s affordablity through editorial inspired shoots. Modeled by students, for students.
Logo
Inspired by high fashion labels, the new logo reflects the contemporary and fashionabale nature of the clothes provided through MOLM. The rebrand represents the fashionable, professional, and modern attributes of MOLM's clothing through the use of clean san-serif typography, a black-and-white color palette, simple iconographs, and editorial visuals.
In-store Remodeling
Digital Activation:
Throught their student portals, students can access a digital directory of all the clothes available to rent at MOLM categorized by dress codes and sizes.
Students can also rent out digital filters of the clothes available at MOLM and take professional pictures, such as headshots, with them. The online filters will have a wide variety of stylish business clothes to choose from and will be available on the MOLM website.
Copywriter: Daniela Nunez
Art Director: Tram Cu
Art Director: Tram Cu