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Glossier

Can a song about letting go of the past and embracing change be used to promote concealer? Glossier takes on the challenge!
Copywriting & Art Direction
MAIP Copywriting Submission


Product

Glossier Stretch Concealer: a buildable concealer that covers everything from dark circles to blemishes blending smoothly into the skin for natural-looking coverage.

Song/Lyric

Song: Gone Girl by SZA
Lyric: "Out of sight no matter the climate"
Tagline: Out of sight, so YOU can shine.


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